Advertising & PR

Membership Fee £80.00 (24 months)
Includes my child magazine for two years
Education resource package worth over £100
Membership to the exclusive my child discount club
Exclusive offers, competitions and giveaways
Newsstand Price £3.50
Frequency Monthly
Circulation/Sales 50,000
30,000 my child direct subscribers
15,000 Tescos, Sainsbury's & Borders
10,000 to Mini IQ

Distribution Mailed direct to target subscribers
Available in selected stores
Total Readership 250,000
Profile ABC1 Women 25-44 with children at school*
*ABACUS, 2007

ADVERTISING RATECARD 2008*

Display Section

Full Page £3,000

Double Page Spread £4,500

Special Positions

Outside Back Cover £3,500

Inside Front Cover Page £3,500

Inside Front DPS £4,900
All guaranteed positions +10%

Classified Section
1/2 Page £ 1,800
1/4 Page £ 950
1/8th Page £ 550
1/16th £300

Inserts £45 per thousand

Bespoke packages

Discounts available for block bookings
Agency Commission 10%
Advertorial rates, sampling and sponsorship opportunities available upon request

*ALL PRICES SUBJECT TO REVIEW

Further information
Tel: 020 7278 8399 Simon Dalton, Sales Director

my child magazine, 235 St John Street, London EC1V 4NG

If you want to speak to parents, here's your microphone...

my child magazine gives you access to parents at a time when the focus on children's education has never been greater...

Readership profile

Total readership 125,000

• ABC1 Women 25-44 with children at school
• 40% household income over £35,000
• Computer and internet literate
• 81% buy via mail order at least once a month
• Interested in educational issues, products and services, family health, nutrition and safety

*Source: ABACUS, 2007

UK parents' general attitudes to education and spending facts

• Parents spend £33,583,000 each week on education alone.1
• 72% of parents want more involvement in their children's education and help in areas such as understanding the curriculum.2
• 40% of parents use computers for helping with their children's schoolwork, general knowledge and for developing their own computer skills.3
• 51% believe ICT helps their children achieve better results at school.3
• Toy safety and educational value tie for top place when deciding what toy to buy for their children.3
• The number of parents spending money on out-of-school sports, music and other activities such as drama and art has increased over the past four years, particularly in the 5-9 and 10-15 age groups.3
• One in ten of all parents - and nearly one in five of those with children in the 10-15 age group - pay for extra tuition in school subjects.3
• Fuelled by the emphasis on testing, the desire to make sure their children get the best from their education, our target readership is spending more on items such as educational toys, books and software.3                 

SOURCES

1. ONS Average family expenditure on education is £5.50 each week (slightly higher than health at 4.50).
2. DfES-commissioned research to discover the extent of parental involvement in education and the perceived barriers to involvement.
3. Selling to and Profiting from Families, July 2006 Mintel