When your child is screaming for mummy or daddy to stay home or is suffering from a tummy bug, it can be despairing to leave for the office knowing there are tears to be mopped up and cuddles to be given. Then there’s finding time for you; those bubble baths and duvet days can feel like they don’t actually exist.
But what if you could still have your odd duvet day, spend as much time with your child in the park as you wished and still be earning thousands a year? Well, it actually is possible and much easier than you’d think.
Franchising and the world of business used to be very much male-dominated but more mothers are setting up business from the comfort of their own home. According to the latest NatWest/British Franchise Association survey there are now 809 different franchises and over 36,000 outlets, a quarter of which are managed by women. And with major brands such as Costa Coffee, Clarks and O2 being heavily involved with franchising, the risks can be smaller than when setting up in business alone.
However, just being part of a recognisable brand is no formula for success. Considering you are in charge of the whole business activity, any losses or profits are your responsibility. Enthusiasm for the product and company is a must so it’s vital to invest in something you thoroughly believe in, and it’s not surprising that many of the best business are related to children in some way or another.
Although thousands of people use franchises as a way of full time self-employment, many also use it to gain an extra bit of ‘pocket money’ at the end of each month. The whole concept of being flexible also applies to your spare hours outside of a full time job; hosting a sales party for a company such as Ann Summers or Avon is a productive and exciting way to gain extra income and expand your social circle.
Either way, running your own business will not only provide you with a happier and more smooth running household but a more educated and inspired child.
Children are sometimes taught in schools about the concept of money but these brief lessons are usually incorporated into mathematical teaching and how much change you’d get from a certain amount of cash spent. Seeing a parent deal hands on with finance can be an exciting and challenging prospect for a child of any age.
Promoting a healthy image of business and refraining from the often, boring stereotypical portrayal will increase a child’s intelligence and rationale skills. Small things such as allowing your child to help count up your day’s takings can stimulate and energise them and engross them into learning more.
As well as educational benefits, a self-employed mother who juggles her business and family successfully and to the best of her ability will promote a strong belief that women really can have it all. If your business flourishes, your confidence will show and you’ll feel like Superwoman – and so you should!
Running your franchise will require lots of hard work and you’ll need lots of patience and motivation but if the idea of being an all-powerful businesswoman by day and a yummy mummy by night appeals to you, this could be your perfect role. Like running any business, there will be times when you lack motivation and will probably just want to throw in the towel but this is expected, especially with a first business, and the key is to keep at it!
The main benefit is clearly fitting it all in and the flexible rotation within this type of business is the main appeal to parents; you are your own boss and you decide when you work. This also helps you set both business and personal goals very clearly and if you’re motivated and inspired by your product, reaching them won’t be a problem at all.
By Mark Scott, director,NatWest Franchise Development
Before making a financial commitment thoroughly research the franchise you are considering buying. It should be a proven, well-established concern with satisfied, successful franchisees.
